2A) GIVING PLATFORMS: Another opportunity to connect with the public is by participating in community gatherings that involve public good, you are positioning yourself as a caring, approachable member of their daily lives- and not just another service provider.
7) DIGITAL REFERRAL & THE SHARE BUTTON: Web is famous for viral marketing and medical professionals should take advantage of this feature. To "share" is a popular function of any social media site and can easily be installed in your website to prompt your patients to forward it to their friends and relatives. By fleshing out your website to include your accolades, your expertise and possible news features gives you more elements for your patients to show off and share with others. This is a digital way of passing your card for referrals.